True - watching a comedy movie with close friends in your living room is quite different than watching a drama by yourself.
Some music is for contemplation, other music is for dancing.
I suppose the media format isn't what determines whether the work is an active or passive experience. And the more I think about it, the more I think passive experiences can be greatly valuable.
It's just that a life comprised entirely of passive consumption is destined to be unfulfilling, and doubly so if you're consuming the low-quality, low-effort, junk food type stuff.
Secondary reactions; you're not reading aloud in a group of people but comparing experiences. Films/tv offer a firsthand initial experience; there is no denyinghe presentation but the time to internalize and process is limited in the 2d format, as opposed to written.