Secondary reactions; you're not reading aloud in a group of people but comparing experiences. Films/tv offer a firsthand initial experience; there is no denyinghe presentation but the time to internalize and process is limited in the 2d format, as opposed to written.

Reading can be a communal and simultaneous activity. Through most of history people (well, at least I know about Europe) did not read silently.

And Reading aloud clubs exist too. Really fun actually!