>It turns out that for certain types of content, users really, really don't like to wait for external programs to load.
I'm not sure how that's a valid point. My native media player loads in literally less than a second. (I timed it at 0.59s from when I double-click a file and it starts playback.) This is faster than any webpage can ever dream of loading. And unlike Flash or HTML5 video it gives me completely hitch free playback, whereas browser integrated player tend to drop frames quite frequently.
I would much rather use it than any player integrated into a web browser.
I'm not sure how that's a valid point. My native media player loads in literally less than a second. (I timed it at 0.59s from when I double-click a file and it starts playback.) This is faster than any webpage can ever dream of loading. And unlike Flash or HTML5 video it gives me completely hitch free playback, whereas browser integrated player tend to drop frames quite frequently.
I would much rather use it than any player integrated into a web browser.