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>> Maybe another way to look at this is: instead of creating a startup to serve veterans or single mothers–why not create a startup that can employ veterans AND single mothers?

I have a friend who does something similar to this. It turns out to be really hard, and not exactly hitting the exponential growth she wants despite being in the media frequently. Keeping the cash flowing is hard.

The reason the startup scene is comparatively easy is that everyone is motivated, energetic, young, very intelligent, able to work long hours, and the products can scale without needing a mirrored scaling up of staff, structure, management and materials. Aiming to employ large numbers of people is a very, very different proposition.



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