I had a larger comment typed out, but I think it would detract from my point, ignorant comments like this make this industry a far less pleasant place to work.
Consider the notion that not everyone involved in 'nosql', including some of the SQL industry leaders arent doing so because they are too stupid to realise what you find so obvious.
Do you still have your original comment? If you do, you should seriously consider posting it.
It's difficult to discuss this topic with you if you intentionally avoid posting anything of substance, and instead throw out accusations of "ignorance".
Consider the notion that not everyone involved in 'nosql', including some of the SQL industry leaders arent doing so because they are too stupid to realise what you find so obvious.