I have a small, niche website business so I know a little about this (we aren't on the scale of these guys but do low 7-figures).
Wix and Squarespace at least are spending a ton on PPC customer acquisition. One analysis we saw put their AdWords spend at $10-25K per day (though, I'm not sure how accurate that is).
Also, both Wix and Squarespace advertise on terrestrial radio and television. Squarespace had a Super Bowl ad and I regularly see their ads on Shark Tank (ABC). I hear Wix ads quite often on AM radio.
Squarespace was on Inc's 5000 list in 2011 with 2010 revenues of 11.7M.
Wix went public recently. They had 2012 revenues of $43.68M with a loss of $15M [1].
In the "general purpose business website" space, I think all 3 (Wix, SS, Weebly) see it as a "winner take all / own the market" play (it probably is). So, they are all spending as much as possible to acquire customers.
Wix clearly isn't profitable. I doubt SqaureSpace is. I think it's admirable that Weebly is ... but I almost wonder if they need to spend more to compete.
afaik SS is claiming it is profitable and it was always breaking even. There was an interview somewhere where the owner said until recent the only outside money was $30K loan from his dad (I think it was one with Alexis Ohanian).
Wix and Squarespace at least are spending a ton on PPC customer acquisition. One analysis we saw put their AdWords spend at $10-25K per day (though, I'm not sure how accurate that is).
Also, both Wix and Squarespace advertise on terrestrial radio and television. Squarespace had a Super Bowl ad and I regularly see their ads on Shark Tank (ABC). I hear Wix ads quite often on AM radio.
Squarespace was on Inc's 5000 list in 2011 with 2010 revenues of 11.7M.
Wix went public recently. They had 2012 revenues of $43.68M with a loss of $15M [1].
In the "general purpose business website" space, I think all 3 (Wix, SS, Weebly) see it as a "winner take all / own the market" play (it probably is). So, they are all spending as much as possible to acquire customers.
Wix clearly isn't profitable. I doubt SqaureSpace is. I think it's admirable that Weebly is ... but I almost wonder if they need to spend more to compete.