No salivating VCs, no cutesy avatars, the redesigned site is nice but nothing exceptional, and for some reason I doubt they even consider themselves a "technology company"—but they nail all the important bits. Great acts, frequent events, live audiences provide effective WoM and a sense of exclusivity for those who attend, and perhaps most importantly, everything's available on YouTube[0] and Soundcloud[1] in perpetuity.
Wake me up when anyone else is doing anything half as compelling.
No salivating VCs, no cutesy avatars, the redesigned site is nice but nothing exceptional, and for some reason I doubt they even consider themselves a "technology company"—but they nail all the important bits. Great acts, frequent events, live audiences provide effective WoM and a sense of exclusivity for those who attend, and perhaps most importantly, everything's available on YouTube[0] and Soundcloud[1] in perpetuity.
Wake me up when anyone else is doing anything half as compelling.
[0] http://www.youtube.com/user/brtvofficial [1] http://soundcloud.com/platform