Saying "no" is a hard stance to take. Google undoubtedly does have some very smart people and some very interesting work, so it's difficult to throw that away because one perceives them as brain damaged when it comes to relationships and interviewing.
And of course there's always the "if you say 'no', there's always someone who will take your spot happily."
However IMHO the author should have told them NO, and why, much earlier.
Shame on you google - take dozen emu eggs, break into a bowl, whip up and apply to face.