Very true and I did originally have some text about targeting vulnerable depressed individuals and how that's reprehensible. But as I said immediately after that line about rich idiots, I was reacting to the current way this is presented.

It would be like two towns where one makes much more money in their restaurants, and boasts about their rich and discerning clientel and how the other town is full of people who can't appreciate good food, or are simply cheap etc. Very much making value judgements about people based on the size of the revenues.

But when you look into it, the vast majority of the money is spent on alchohol, and a fair portion of that is spent by people with drinking problems, which is encouraged by the restaurant owners.

You can and should feel sorry for those people, and angry at the people taking advantage of them, but in terms of disrupting the previous, and widely accepted, storyline of "connoisseurs of fine dining" the temptation to call them a town of winos is too much, for me at least.

(apps = food, games = alcohol in this terrible analogy. And I suppose these new breed of psychologically exploitative games are like caffeine-infused cocktails designed to get you messed up quickly or bars that encourage such drinking)

> Are these people really idiots, or are they just vulnerable consumers

This is a good point. I knew a guy who would probably classify as a whale. He made about 40k and because of his spending habbits was effectively quite poor.