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I think the "quick" does not refer to time since foundation, but the fact the success was a spike instead.


Elaborating on this, Apple giving consumers a glimpse into some very impressive technology for 2007 and then again with the price drop with the 3G gave consumers an expectation of Apple to consistently push boundaries every year with new, groundbreaking technology. Technological developments simply don't evolve as drastically as the introduction of the iPhone in 2007 made it seem.


Indeed - Apple seems to be about quick exploitation of big ideas. Amazon seems to be pushing through long trends.




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