Early-Google really fucked moron salespeople at most of their vendors (well, technically the salespeople also got paid, so the only morons were the investors). People sold space with power/cooling included at ratios which were unsustainable, and Google's people were more than willing to sign contracts with the facilities at those prices. Then Google "fully utilized" what they had in the contract, which really screwed their colo providers.
OTOH, this was in the colo/bandwidth/fiber nuclear winter of 2001-2004, so maybe some vendors were happy to have some revenue, but there were cases where the Google stuff was at negative overall margin on variable costs (i.e. the vendor would have been better off shutting down the power plant vs. selling to Google).
Heh. Everyone did that at the time, because the colos didn't know better. I had a small 300ish installation in a tier 1 provider in the Northeast, and at one point in 2004 they had to tell me they couldn't provide the power for my new racks because they were literally out of circuits. Violation of contract, but they had no choice.