It's a nice looking reader, but the article says it's a year away so it's way to early to speculate whether it's a Kindle killer. Right now, it's basically vaporware.
Even if it were available right now I don't see how it could be a Kindle killer. As far as I can tell it doesn't have an answer for the Kindle's biggest selling point- Amazon integration and Whispernet. This isn't to be underestimated. The Kindle is basically the iPod/iTunes monster of ebook readers and won't be displaced easily.
Sure, the Plastic Logic supports a bunch of formats and it's slick looking, but so are the Sony devices. And the Sony readers are available now. This thing isn't bringing anything to the table that isn't offered by either the Kindle or Sony so unless they absolutely kill the competition on price they're going to have a very difficult uphill battle.
Even if it were available right now I don't see how it could be a Kindle killer. As far as I can tell it doesn't have an answer for the Kindle's biggest selling point- Amazon integration and Whispernet. This isn't to be underestimated. The Kindle is basically the iPod/iTunes monster of ebook readers and won't be displaced easily.
Sure, the Plastic Logic supports a bunch of formats and it's slick looking, but so are the Sony devices. And the Sony readers are available now. This thing isn't bringing anything to the table that isn't offered by either the Kindle or Sony so unless they absolutely kill the competition on price they're going to have a very difficult uphill battle.