Material color is very tough, especially comparing metallic paint to polycarbonate. Lighting matters, reflections matter. We tried our best, but yes, obviously it's not exactly the same.
I don't know if using them would wreck the economics of the matter, but this is exactly why Pantone exists. Perhaps Rivian uses them, and someone there might be willing to share with you the exact Pantone code.
And of course, video adds another layer of complexity. Would you say that the video looks accurate to you, or does calling it "Rivian blue" help people understand what it looks like in real life?
I don't actually own a Rivian. I've seen them from afar. They look cool. I have not held a Pebble Time up to a Rivian yet. Maybe I'll creepily do that in downtown Palo Alto today :)