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If it presents a threat to comfort, lifestyle or wealth, people can fiercely resist becoming aware even when presented with overwhelming evidence.

In the Netherlands, millions of people burn wood in stoves or fireplaces, just for coziness, or use it for heating where alternatives are readily available. The evidence for its massive detrimental health effects is overwhelmingly clear. When you dare to even present this evidence, you will get flamed and ridiculed as if you are an evil luddite out to take away their small pleasures in life.

We are slowly getting rational about the effects of smoking, but choking out your neighbors (and children) by burning wood is still something people feel is their human right.



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