Gamifying day trading is just turning the retail market into gambling. Obvious objections will be that this has been possible for a long time now. But never did I know young men to casually play the market day to day like Wall Street Bets do now the way they would follow sports in the past.
Exploring unsophisticated investors. Trading on margin used to be for extremely experienced and educated people working for a large financial institution. The risk of margin trading is extreme with unlimited losses.