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> But with the revival of personal blogs well underway

Is it? I haven't seen anyone in my circle return to blogging, nor kids of this generation.

Discoverability is going to be a massive problem, since search engines are dead. Maybe word-of-mouth through social media is enough?



Social media referral traffic is also dead, mostly due to algorithms that really don’t want users to click out of their websites.

The only exception is Bluesky because it does not have algorithmic feeds, but technical content does not do well as most technical people did not migrate.


The content will be discovered just fine. It'll get embedded in the LLMs on the next round of training. Won't be attributed to your blog of course, but an approximation to the information will still get out there.


Knowing mega corps will suck my blood thanklessly is of no solace.


You can also see it that way: big corps are funding the computing cost to ingest and propagate your ideas to millions of people, for free to you.

The alternative would be to setup yourself a system that could serve those people.


The way things are going, I’m not sure if the mega corps will ever truly turn a profit off the blood sucking. Maybe suck some USA tax money for a bailout…

In the meantime, there are lots of actual humans trying to do things who will benefit from your knowledge being repackaged and delivered by the blood suckers.


I honestly can’t wrap my head around people getting excited about companies ingesting their work to munge up and sell without compensation or any attribution. I’m sure the feeling is mutual, but I really don’t get it.


Will an LLM purposefully change facts to incorrect information without fighting you the entire way? Seems like a blog platform could offer a feature where every posts has 3 or 4 factually wrong posts that would only be found by scrapers.


> an approximation to the information

Playing telephone has now been automated ...


I would argue personal blogs are back and Substack is the medium of choice this time around


Substack to me seems to be 40% self-promotion or advertising a service, 40% long-form LinkedIn posts / AI slop, and the remaining 20% is behind a subscription with eventual freebies. Mostly professional writing. It’s far from being a new blogspot.


I agree. Substack feels more like Op Ed writers realised they could make more money by self publishing than by staying at a dying media company with multiple levels of editorial oversight.

To do well on Substack you need to publish pretty regularly, several times a week to keep and build an audience, and the only thing anyone can generate that fast are opinions. So Substack has really just become a decentralised Op Ed page.


Decentralized and expensive. Maybe I’m looking at the wrong blogs but my impression so far is that a lot of subscriptions are around 5-10$ monthly for a single creator. I can get a ton of newspapers (ok not papers, websites) magazines etc for that price or better, and those have way more than one contributor. The video platform Nebula for example has 175 creators for 6$/month.

It does seem to work for a lot of people, though. Good for them.


The minimum price is enforced by Substack, unfortunately. You can make everything free but you can't charge, say, $1/month. It definitely pushes the platform toward writers who think "I want to make this my full-time job & income". It also definitely suffers from, to a lesser extent, the Medium problem of way too many people thinking it is some kind of get-rich-quick thing. Somehow the Reddit algorithm started showing me the substack reddit, which seemed to mostly be pretty new authors complaining that they aren't making much money from Substack.


That explains a lot. Thank you! What a weird business decision on their part. I would guess the minimum has something to with payment processing overhead, but Patreon handles 1-2$ monthly payments no problem and always has. Strange.


Maybe a centralized Op Ed page?


There was a brief moment where it felt like a really fresh take on blogging, but the number of big names that have come in make it feel a lot less "wild west, anyone could go big on this platform". The addition of Substack Notes (essentially, X / Twitter built in to Substack) also sort of brings it down to earth. It's hard to pretend your "longform reading" is more sophisticated than the low-attention-span Tiktok masses when you've got Twitter baked in.

I still like Substack overall, there is a vibe over there that I certainly like more than Twitter or Instagram. But it also has that air of snooty elitist nerdism that characterized the middle days of Twitter - and it seems like the level of get rich quick self promotion is at least in line with the rest of the net.


Those aren't the same. Substack has distinct smell.


Substack has already started enshittifying.


We'll have to get the old (webrings)[https://en.wikipedia.org/wiki/Webring] back in fashion.



Exactly! Linkportals and webrings ...


We could always resurrect WAIS and Gopher.

I sometimes compare Mediawiki vs SharePoint to Web x.0 vs WAIS n Gopher.

One is light on resources, storing just the information with some formatting hints, leaving presentation to standards and the other is SharePoint. The comparison is really about bloat, not functionality, but the two are intertwined.


SharePoint was, as I remember it, one big unnormalised table. Everything else was views on that.


Here's a starting point https://peopleandblogs.com/


This looks very interesting, thanks for sharing


> nor kids of this generation.

(I fear) the blog of this generation's kids is called TikTok or whatever and the form is video instead of text.


Almost right. The blog of this generation is called YouTube, and there's millions of such videos, with the author mostly talking.

Why? YouTube pays creators, blogs don't.


TikTok is the exact opposite of blogging.

It was about sharing bits of your daily life and personal thoughts and feelings, while building a small community. Having more than 50-100 readers was a major event (and not a thing people aimed for).


That's exactly what TikTok is for ... to the T.


I had Gemini copy a bunch of text from a personal blog yesterday to answer a query so the content will definitely get read


OT: "

My hunger-self does feel so memories are as lucid made with others in hope

"

...say, "People making a name of 'themselfes' for profit (boinboing IIRC), cos it has to be a (1994) profit ?

And to say something, that: it is only "the complexity of big-tech-companys", in terms of content" ?

Asking, cos i tryed...

I do it for um... "politikum" (if that is the correct term) maybe while keeping to give someone an excuse to laugh about...

...try, but remember mostly after a day or two, maybe one week... often before i lost a (often needed) password or email-adress, i delete it.

Did it for fun, get lost...than => doing something other...

> //deviantart.com/journalseducatethink/gallery

regards, ...

PS: rewritten while listening to: > //youtu.be/dzw7u9KOOBM?t=66


I restarted my blog after a 20 year break (https://jonathanclark.com) thanks to AI making taking out the drudgery.


You use AI to write your blog?


yes, for example this article including charts and summaries were generated by AI. https://jonathanclark.com/posts/ai-coding-million-lines-2025... Typically I act as an editor rather than a direct writer with cursor now replacing word


I'm sorry to be harsh, but honest question - What's the purpose of using AI to create toy software that already exists (eg. YouTube downloader)? Normally the purpose would be to learn how to create that type of software, but that's presumably being skipped.

Similarly... what's the point of blogging if you're not writing it yourself? This post is very long, but seems to basically just be riffing on the title over and over, at least by the 3rd graph. If you're not explaining anything and readers aren't receiving anything - what's it for?

I really am asking with curiosity even though it's probably clear I have an opinion on this endeavor. There must be a reason you've paid money to do all this!


For me, it is about learning about what AI can and can’t do, how to progressively prompt, how to avoid problem, etc. once you understand that you can build more things quickly. I gained a pretty good understanding of what it can/cant do, how many prompt it will take to get there, and which model(s) are capable.


But then we've come back to the central point. The purpose of blogging is to organize your own thoughts, essentially. Why not write about what you've learned?


> the purpose of blogging is to organize your own thoughts

I don't get this comment. People can create content for any number of reasons and those reason will vary widely by the author. I like to use it to share something interesting to me that is too long for a Linkedin post.


Well actually you're right that blogs can have different purposes, however I think we're talking about basically the same purpose here, in "sharing something interesting to me", and what I meant is that I wasn't seeing how AI writing is actually doing that. But I'll leave you be, I'm not here to harass you and I think I've gotten the answers I was looking for.



Yes that's exactly what I had in mind asking these questions.




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