I have never in my entire life wanted to "generate an image or video". I like taking photographs and recording videos because they represent the reality of my life. Who would ever want to "generate" fake images as a matter of normal daily activities?
That is indeed a really weird statement from them.
I mostly engage with text based social media or highly technical content so I know that I'm not exactly in the center of the bell curve.
I can see a use case for "AI let's go finding me holiday destination and help me plan my travel and stay". I can also see people wanting to "improve" images and videos etc to remove "blemishes".
But straight up generating random images and videos as content center pieces? That seems like a niche at best unless it's unwittingly done through the "algorithm".