> You might even say “Aha!” This kind of sudden realization is known as insight, and a research team recently uncovered how the brain produces it (opens a new tab), which suggests why insightful ideas tend to stick in our memory.
> You might even say “Aha!” This kind of sudden realization is known as insight, and a research team recently uncovered how the brain produces it (opens a new tab), which suggests why insightful ideas tend to stick in our memory.