If you check my comments Im a routine critic of Apple. Specifically its mis-management of Siri.
But, in my mind, Tim Cook is also responsible for the only exceptional qualities of Apple. Namely its production of the M series chips and the Vision Pro (yes really).
They better have someone outstanding in mind as a replacement.
Otherwise I could easily see the successor mildly improve Siri/AI functions, while continuing Apples new disastrous design language and drop the ball on the supply chain and vertical integration that makes their hardware products second to none.
Ternus is the leading candidate; VP of Hardware Engineering. He was very likely more directly responsible than Cook for all the things you liked about Cook's Apple.
My fear for Apple right now is how most decisions they make appear to incentivize them toward becoming a perpetual middle-man in all aspects of your interactions with their products. They don't manufacture much of anything anymore; its on-contract. They design the M-Series chips, but don't make them. Their software sucks; they'd rather just take 30% of your interaction with actually-good software. Their AI and search sucks; they just pay Google $30B a year for theirs. Etc and etc.
Very few tech companies make the whole stack. Making chips requires specialization and is required for high end chips. Samsung is probably the only company that makes chips for their own phones.
No, but Apple is likely to be paying Google for access to Gemini in the upcoming Siri revamp, and relies on Google's technology for the default safari search experience, which is what I was referencing.
$2k phones has been a thing for a while now, with the folding phones. Samsung Galaxy Z Fold currently starts at $1700 and Google Pixel Pro Fold starts at $1800, and both are over $2100 for the 1TB models.
Yeah, totally... a full touchscreen computer in your pocket with no physical keyboard, pinch-to-zoom magic people thought was CGI, a browser that wasn't a joke, visual voicemail, and an OS so smooth it made every other phone look like it ran on car batteries. Truly underwhelming stuff.
It literally redefined an entire industry, vaporized half the product lines at Nokia/BlackBerry/Palm/Microsoft, and set the blueprint for every smartphone that exists today.
But sure..."unimpressive."
This is the weirdest revisionist history I've ever heard.
If you mean that the iPhone has come a long way and that it was unimpressive relative to the phones we have 18 years later, sure. But unimpressive it was not.
> This is the weirdest revisionist history I've ever heard.
I thought we were supposed to find less abrasive ways to engage each other, around these parts.
In any case, I admit that I could have phrased it better.
What I meant, was that “professionals” laughed at it (and there were a lot of them), but “customers,” did not.
I worked for a company, where they literally laughed in my face, when I told them “This thing will be trouble for us.” A few years later, their own product line was a smoking crater in the ground.
> Don’t forget how unimpressive the iPhone was, when it was first introduced
We have very different recollections, then. People audibly gasped when Steve demoed slide-to-unlock on stage. The first generation was sold out for a long time despite being eye-wateringly expensive compared to competing devices like the BlackBerry.
The VP is cool, but it's still hard to see a future where everyone has one. As soon as I got my original iPhone it was clear that it changed everything going forward. The entire market changed on the spot. The VP has not done that, even if it may ultimately be successful.
Given the VP price, it’s clear that it’s aimed at high-end “fancy toy” buyers; not mainstream users.
I have not used one, but everyone I know, that did test one (and I don’t know anyone that actually brought one), has that “Moses coming off Mount Sinai” look [0]. It’s clear that Apple has done a great job of implementing an AR platform, but the price is far too high to fairly compare to the iPhone I, which was pricey, but not inaccessibly so.
If they are effective in reducing the cost, and improving the comfort, we may see some real success.
Listen, I don't really like the direction Apple has taken either, but since Tim Cook became CEO of Apple in August 2011 the company's stock went from like $15 to like $275; it had a value of $400 billion and now it's worth $4 trillion, ten times as much. Any characterization of him as some kind of failure who killed Apple ("once the biggest tech company on the planet", "isn't growing", "only saved"...) is completely out-of-touch.
It sailed on Jobs‘ monumental accomplishments, and still does. Including AirPods and Vision Pro, much of what fell into Cook‘s era was already well underway when Jobs died. Cook is a fantastic executor, fulfilling Jobs‘ legacy. But the tank is empty now, has been for a while.
I love how people say 'execution' like it's an insult. Execution on the scale of Apple is an incredible challenge. Apple sells something like 425 iPhones per minute. It could be argued that execution is the biggest Apple innovation ever.
"…and it's only saved by the positive offset coming from advertisement and app store growth"
That has been part of the plan for a decade now since Eddy Cue was tasked with boosting Apple's income from "services". (It's worked pretty well for Microsoft.)
It’s not the only thing. The scale up of Apple is massive and so is the supply chain. Those are not really things consumers don’t see directly (just indirectly)
But, in my mind, Tim Cook is also responsible for the only exceptional qualities of Apple. Namely its production of the M series chips and the Vision Pro (yes really).
They better have someone outstanding in mind as a replacement.
Otherwise I could easily see the successor mildly improve Siri/AI functions, while continuing Apples new disastrous design language and drop the ball on the supply chain and vertical integration that makes their hardware products second to none.