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Product companies with deprioritized R&D wings are the first ones to die.


Apple doesn't have an "R&D wing". It's a bad idea to split your company into the cool part and the boring part.


Isn't that why Siri is worse today than it was thirteen years ago?


It's better in ways you don't think about.

(It works offline, it works in other languages, the TTS is much better.)


None of it matters if it does not understand the audio input and maps it to the correct actions on your device.

The first one is a solved problem now, and the second one, while not solved, is where a little bit of research can really make a difference.


And apparently that doesn't stop people from buying their products


It doesn't.

Apple makes the best hardware, period.

It makes sense that people are willing to overlook subpar software for top notch hardware.


Hasn't happened to Google yet


Has Google depriortized R&D?


None of Meta's revenue has anything to do with AI at all. (Other than GenAI slop in old people's feeds.) Meta is in the strange position of investing very heavily in multiple fields where they have no successful product: VR, hardware devices, and now AI. Ad revenue funds it all.


LLMs help ads efficiency a lot. policy labels, targeting, adaptive creatives, landing page evals, etc.


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