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What I am curious about is whether women in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S (where this product is going to be launched) don't use hand-bags? If not, do they hold the phones in their hands or keep it in their pockets? In India or the middle-east, I've never seen women carry their phones in anything but their hand-bags / clutches.


Parisian pickpockets gonna salivate over this.


Had the same thought too - it's like an advertisement to phone thieves, "Look I have an iPhone!".


Also, "look I have disposable income to buy unwanted goods". Like painting a large bullseye on your back.


The announcement has a photo of this tied to a handbag.




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