Seems pretty much a private equivalent of "fair share" govt regulation currently being pushed by ISPs in Europe through lobbying with the Digital Networks Act (https://www.namex.it/toward-the-digital-networks-act-the-fut..., https://stopdna.eu/).

South Korea pioneered fair share govt regulations in 2016 (which caused Twitch to exit the market in 2024 due the exorbitant "fair share" fees).