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> Unless there's some subtlety I'm missing here. I haven't been on YouTube in at least a decade.

Youtube Premium is fighting back against the sponsor segments with this "commonly skipped segment" feature. You hit a fast forward button and it automatically skips ahead to the place most people jumped to.



A year or two ago somebody asked Adam Ragusea about whether this type of skipping causes problems for creators - and what he said was basically that if viewers see the brand name / call to action at the end of the ad, that's mostly what matters to sponsors.

No idea if that's been borne out in practice, though.


So blipverts with humans clicking buttons to confirm they saw them. Neat.




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