100 billion a quarter is Alphabet, right? Given how much click fraud there is, and that every org and business under the sun is held to ransom to feature on the SERP for their own name even — it’s tempting to say Google’s become a private tax on everything.
It's easy for the techies to see the problems. But advertising results have been very measurable for a very long time by now. Larger advertisers can leave the details to their techies and still be very clear as to their advertising's productivity post-cost of doing business.
