Canva makes $3+ billion (up from $1.5 in 2023) per year; they have 21 million paying customers out of 240 million users. "Only" 8.75% are paying customers.
They don't need huge uptake in AI subscriptions from Affinity.
So yeah, free is sustainable for the foreseeable future.
My experience: clients want to use Canva for everything; designers don't.
This has a reasonable shot at eliminating reasons for designers to pass complex work back to Adobe's suite. If they disrupt Adobe's dominance at the professional end of the market, it puts Canva in a very comfortable position.
As long as Adobe is charging huge amounts of money, it seems like a free desktop app that competes with that and integrates with the existing Canva ecosystem would be worth it.
Canva makes $3+ billion (up from $1.5 in 2023) per year; they have 21 million paying customers out of 240 million users. "Only" 8.75% are paying customers.
They don't need huge uptake in AI subscriptions from Affinity.
So yeah, free is sustainable for the foreseeable future.