This is not necessarily true when the free product is a sales funnel.
Canva's business model is not "desktop design application" but giving away these tools creates goodwill in the design community and gives them exposure and a lower-friction conversion funnel towards their actual paid products.
Since they're desktop apps, there's very little cost to them for the free users who never convert (unlike Figma or other cloud-based products that have operational/bandwidth costs for all users).
> This is not necessarily true when the free product is a sales funnel.
In my experience, senior sales/revenue/whatever leaders see the free version as competing with the sales motion, not as a funnel (regardless of the reality). And argue to limit it more and more for short term conversion improvements.
I think a lot of the frustration seen here is that while Canva's business model is not "desktop design application" that Serif's (the previous company) business model was. Serif was something of the last one standing selling "desktop design applications" with that aligned to the incentives of "selling desktop design applications". With Serif bought by Canva and moving to a subscription model like all the other remaining tools, there is no one left with "selling desktop design applications" as a business model. That seems long-term unsustainable if your interest is "desktop design applications" that do their jobs well with few upsells to long-term subscriptions. The unsustainability that leads to upsells and subscription paywalls only generally ever get worse over time, because users of the free part aren't the desired customer.
On the plus side, when they layoff every single person that worked on Affinity in order to better align with something something market strategy, those people will be able to get together and start a new non-subscription desktop design applications company... with blackjack... and hookers.
I think you can still get Paint Shop Pro and CorelDraw as a one-time purchase from Corel. I'm not sure how good the current versions are, but I regularly use Paint Shop Pro 8 from 2003 and enjoy using it. Of course, it's definitely a rug pull if your workflow is Affinity focused and you have a ton of Affinity format files around.
Today's Corel seems very much a "use at your own security/bug risk" license-selling factory. They still sell support contracts (because those are lucrative) and sometimes patch the software for big security issues, but they seem to do that on a staff that is far more salespeople and lawyers (to wrangle ancient B2B legal contracts and new "minimal effort" security support contracts) than software developers. Their business model doesn't seem to be as much "selling desktop software" as it seems to be "fulfilling old support contracts for the zombies of classic desktop software".
That said, yes, maybe PSP and CorelDraw will solve some uses of parts of Affinity's stack for people looking for an alternative and don't mind paying close to full price for code that is mostly frozen in time from the late 90s and early 00s.
This is not necessarily true when the free product is a sales funnel.
Canva's business model is not "desktop design application" but giving away these tools creates goodwill in the design community and gives them exposure and a lower-friction conversion funnel towards their actual paid products.
Since they're desktop apps, there's very little cost to them for the free users who never convert (unlike Figma or other cloud-based products that have operational/bandwidth costs for all users).