Definitely there has been a shift towards video content.
But I think there is a discoverability dynamic at play as well. Finding a blog post that isn’t garbage can be harder than finding a decent video on any given topic. This is clearly a feedback loop towards video but I think partly this is because up until now you couldn’t just create a spam video channel with the same ease that you could a spam blog.
But I think there is a discoverability dynamic at play as well. Finding a blog post that isn’t garbage can be harder than finding a decent video on any given topic. This is clearly a feedback loop towards video but I think partly this is because up until now you couldn’t just create a spam video channel with the same ease that you could a spam blog.