It should be! When I was a complete newbie at AWS my first question was why do you have to pick a region, I thought the whole point was you didn't have to worry about that stuff
One might hope that this, too, would be handled by the service. Send the traffic to the closest region, and then fallback to other regions as necessary. Basically, send the traffic to the closest region that can successfully serve it.
But yeah, that's pretty hard and there are other reasons customers might want to explicitly choose the region.