Metrics are worse than useless because they don't tell you WHY something is the way it is.
For example, many websites optimize for engagment and in the processes make their website WORSE. Because people have high engagement with shitty things. Thats why humans can't look away from a car wreck.
UX designers are basically creating car wrecks so they can say "look at how many people are looking at us!"
For example, many websites optimize for engagment and in the processes make their website WORSE. Because people have high engagement with shitty things. Thats why humans can't look away from a car wreck.
UX designers are basically creating car wrecks so they can say "look at how many people are looking at us!"
Yeah, I wouldn't brag about that.