I'm always skeptical about these carbon neutral pledges because in practice it's a lot of administrative magic, like paying a company that says they will plant trees or whatever which will sign some official looking paper saying 'ye apple totaly compensated three morbillion tonnes of carbon emissions'.

And it's things like not including a charger, cable, headphones anymore to reduce package size, which sure, will save a little on emissions but it's moot because people will still need those things.