It’s shareholder driven. They have to act like they’re still innovative even though they have no idea where to actually innovate at this point. So they chose to change something very visible that they could point to as a big innovative change to keep share prices moving in the right direction. Ever heard of end-stage capitalism? Well, this is it - when every principle is sacrificed in the name of revenue.
Yeah I think both are in the same vein. At the corporate level it's shareholder driven and on the individual and team level it's resume driven. It boils down to "What cool thing have you done in the last 12 months?" kind of question.