I feel like the fundamental disconnect between the goals of private enterprise and government in these matters is a never ending source of frustration. I don't know what that solution is but it feels like we have to do something to reward companies for doing "what we want" which is providing stable gainful employment for as many Americans as possible and providing goods to consumers at the lowest price possible. These have to be balanced but the point is that generating profit for shareholders isn't the north star for a successful company at the expense of everyone else.

What is good for the FTC is typically opposed to what is good for profits and we get standoffs like this.