What if there was some sort of middle layer escrow holdings platform for users to sign up to that has your identity, facial biometrics, and crypto wallet. The user can also specify how they want their likeness used, or if they do not want to appear, etc.

Any user uploading to a video platform has to run their video through this integration user-facial detection layer at some point in their editing pipeline. Payments are made accordingly.

Just brainstorming.