> What's wrong with "personalized ads"? They are fundamentally rooted in the past --- and the past is often no longer relevant. Just because I searched for a car last week doesn't mean I haven't bought one already
It's something you do only once every 3-8 years. Targeting you, who just bought, wrongly, is better spend than targeting me, who isn't interested at all...
A good marketing team has a pretty sophisticated reporting pipeline. A bad one is doing a lot of misattribution.
> the idea that personal browsing history is a good indicator of the future
The reality is this, your consumer behaviors can be VERY predictable. No one wants to know that their ghost in the machine baahhh's like a sheep following the herd.
It's something you do only once every 3-8 years. Targeting you, who just bought, wrongly, is better spend than targeting me, who isn't interested at all...
A good marketing team has a pretty sophisticated reporting pipeline. A bad one is doing a lot of misattribution.
> the idea that personal browsing history is a good indicator of the future
Its a good way to build a profile of a customer, and even mundane things can be connected together into interesting data conclusions... This was almost 15 years ago: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...
The reality is this, your consumer behaviors can be VERY predictable. No one wants to know that their ghost in the machine baahhh's like a sheep following the herd.