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I noticed this with booking.com. When we asked people for recommendations we got way worse sleeping arrangements than when using booking.com. I believe that the first reason, as you outlined, is that we followed many persons' recommendations instead on a single person's, but there is also fear of bad online review that keeps the service providers on their toes. It's a pity though that the 3rd party is needed for this.


The eBay type feedback (A++++++ would gladly trade again) or the yelp problem, where malicious feedback was being placed to attack another business.

Heck, businesses will sue you if you put bad feedback on glassdoor.

I've even been offered 2 months salary by a business to NOT disparage their (toxic) culture on social media.


If we could just get normal people to use the darkweb, the latter two issues would disappear.




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