There’s an argument that firms will compete to get better performance per dollar spent.
Having said that, look at all the evidence of platform fraud, auction fraud and click fraud that came out during the Google trial.
They control most of the signals that come back to the groups paying for ads, and every level of the system that generates that signal (inside and outside of Google) is designed to defraud the advertiser (and advertising firms).
Hey, which trial are you talking about? Do you have a link to it?
Can you elaborate what you mean about the "system that generates that signal (inside and outside of Google) is designed to defraud the advertiser (and advertising firms)"?
Having said that, look at all the evidence of platform fraud, auction fraud and click fraud that came out during the Google trial.
They control most of the signals that come back to the groups paying for ads, and every level of the system that generates that signal (inside and outside of Google) is designed to defraud the advertiser (and advertising firms).