Interestingly, this was the marketing behind Koala Kare's rise to a monopoly over the bathroom baby changing station:
> Business owners just couldn’t see the use case for changing stations. Hilger says he was trying to sell the device to “men in their 50s who never changed a diaper in their life.”
> A new brochure — this one depicting a woman on her hands and knees changing her baby’s diaper on a disgusting bathroom floor– did the trick. “We had to make them feel guilty,” Hilger says.
> Business owners just couldn’t see the use case for changing stations. Hilger says he was trying to sell the device to “men in their 50s who never changed a diaper in their life.”
> A new brochure — this one depicting a woman on her hands and knees changing her baby’s diaper on a disgusting bathroom floor– did the trick. “We had to make them feel guilty,” Hilger says.
https://fortune.com/2014/08/13/koala-baby-changing-station/