I assume the pint glass pops up at intervals that the investigators would know and the general public would not, so you'd need some kind of central service with someone watching the commercial stream and showing/hiding the pint glass at the right intervals. In which case it would make more sense to operate a central service just pirating the commercial stream, which I'm sure does happen and does get shut down.
A pub near us got quoted near £1500 a month just for one service, you have to have 3 separate ones to watch all the games. Risking a fine might be cheaper than paying that for some