Simon Sinek is far from the worst of the genre, but these aphorisms are much easier to say than they are to exemplify in practice. I’ve worked with more than one LinkedIn influencer with millions of followers, and their primary talent turned out to be saying inspiring things. They had enough experience and the sheen of big tech credibility to be taken seriously by aspirational juniors, but when you actually had hard stuff to solve they are not who you’d want to be in the trenches with.