We’ll use an influencer for example. A false dmca claim has costs for them. Immediate costs in time, demonetizing, and reputation. It also has longer term risks - e.g., copyright strikes become bans. They are incentivized to pushback but have limited tools to do so.
When dealing with a company whose business is filing dmca complaints using an automated system, the business model isn’t a lawsuit - it’s a settlement where the influencer is made whole and you get paid. The risk to the company is existential if you have enough clients using you to push back and risking them getting a platform ban or an injunction against them filing automated dmca complaints. Say they file a thousand complaints a day against a thousand YouTube channels. If even 50 of those channels file a counter claim it’s going to set off alarm bells.
All that being said the most toxic part of this is the company calling itself a cyber security company and trying to obfuscate seemingly pretty responsible disclosures using dmca.
