Adobe might be an example of how optimizing revenue can eventually bite you in the ass. Adobe is a profit machine. They have the best (in terms of making money) subscription model in the technology business. But the stock price indicates that investors don't think they can keep it up. VW is still in the FA stage of this revenue experiment.
Adobe stock has been heading up and down but there can be many reasons for that.
Revenue and profit has gone absolutely nuts since subscriptions started and is clearly the way forward for them.
This model makes a lot of sense for software but none for hardware.
Adobe customers are indeed pissed off but they should fix that with lower prices and better terms, not going back to the old model that had them losing money.
After I wrote that, I almost immediately regretted that I hadn't used price earnings ratio rather than stock price as the indication that investors don't have confidence that Adobe can continue to extract rent, even though I wouldn't bet against Adobe, I wouldn't short them.
Kind of remarkable how low the price earnings ratio is compared to magnificent seven stocks. Only Google gets stuck with a similarly pedestrian price earnings ratio.
If you think that's remarkable, look at major non-tech companies.
Banks, mines, energy, rail, telecoms - companies that are making big profits right now and will be with us for decades to come, all priced like they're going to evaporate in a matter of years.
