I've been in this business for a while now, and I continue to be surprised by the extent of how cloud customers are being milked by cloud platform providers. And, of course, their seemingly limitless tolerance for it.
It is amazing. I just left a discussion where the protagonist is moving a legacy workload to a hyperscaler to avoid some software licensing costs. Re-implemented with cloud in mind, it would probably run $10-15k/year to run. As it stands as a lift and shift, likely something like $250k. The total value of the software licensing is <$30k.
Math isn't mathing, but the salesperson implanted the idea. lol