The difference is it’s a move. Actually doing something rather than putting out internal PR.

Zuck tried and flailed with the metaverse. That was a huge waste, but he can afford it and fortune favours the brave.

You don’t think Apple makes moves?

Not everyone has to make the same move at the same time.

Apple did many - Just not the right or good ones in the past decade.

Services (icloud and music and tv)/airpods/watch/M processors and the new modem seem like good ones.

If those don’t seem like right or good moves, I can’t imagine much will impress you in this world.

The Metaverse was a waste of billions of dollars to develop a product that nobody wanted. In no world was that a smart business move, or one that should be emulated. Doing nothing is better than flushing money down the toilet.