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> Why can't the takeaways just go rogue and offer independent deliveries?

Because delivery is really expensive. To do it well over a large area you have to have a lot of staff. You also want to keep them all busy, so it works better with a lot of resturants. Margins are thin, lots of risk in an area that is very different from the core activity of the resturant.

Its an almost textbook example of a situation where a specialist company makes sense.



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