This is an insane point of view. I genuinely don't understand how you can hold it. You don't think the person who actually made the product is the one who made the value? Do you believe in magic? Are capitalists just bestowing magic juju that creates value and any actual labour and hard work is irrelevant?

The product is a cartoon (and associated services, merchandise), not the idea. There were countless people involved in creating the set of products, even if just one person came up with the concept.

Sorry, I think we're talking cross-purposes here. I agree that the workers are the ones who should receive the profits. The art director is one such worker (out of many).