This is a good point. You could equally well argue that the spherical cow “ideal” 100% marketing shows you exactly the right product right as you need it. And then shuts the hell up!
Sure. But there are different ways of selling. I've been lucky to avoid sales, but…
I think I could tolerate selling a product I truly believed was useful, and would improve the situation of those buying it, and where I felt free to recommend alternatives in situations where my product was a bad fit.
I couldn't tolerate selling a product where I had to trick people into buying it, knowing that there was a better alternative and a good chance they would regret the choice.
Running an ad to entice or trick people into buying your product in a massive avalanche of sales that ultimately leaves a bad taste is a strategy. Running an ad to accurately target people who would genuinely benefit from your product, and attempting to build credibility and trust over years is also a strategy. Of course, it's always somewhere between the two, but it's not clear which end the 100% spherical cow lives on :-)
