Technically the market rate is what you can get, not what you'd like to get/give. If a company has a budget of $80k and goes out to the market and tries to get a developer, and fails, then the market has decided that $80k is too low. Otherwise you'd be able to buy the labour at that rate. If companies cannot hire at a rate, then that is by definition below the market rate.

If you can get a job at a rate that seems "too high", then that's the market rate.