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AI is not designing good? How? The tech bros hate artistic minded people.

They hate design because it is the engine of growth and change. Tech bros like sameness and libraries. They love "design patterns".

But change is inevitable and design is not in the colors, fonts, whitespace.

Design is human centered practice for solving not only functional tasks but emotional. And for this there is no Tailwind, React, AI solution, or design patterns template.

PS: I am a designer and frontend engineer with 20+ years practice with my own company and plethora of delivered solutions for my clients. The divide between engineers and designers is the most persistent thing that I have seen in my life.

It is beyond my understanding.



> Design is human centered practice for solving not only functional tasks but emotional

Having worked around design and UX people for a long time, I'd say there are plenty of design people who are practical and don't talk about emotional tasks.


So they are missing a lot. And this is the core of the problem. Emotions are practical. They are a part of human experience. You cannot approach design process as a framework documentation or recipe. Moving with current trends of double diamonds or whatever tools are fashionable. You have to be a generalist first and tap not only to the tech stack or quantitive approach, but also into a psychology and culture.

>Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products.

https://shorturl.at/EKhRu




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