It’s fascinating to think about how long it took Google to fully embrace advertising. I completely agree with the previous posters point—Google strongly resisted ads, which were everywhere back then.
Then they went full corporate and their real turning point, came in 2007 with their acquisition of DoubleClick, about 12 years after Larry Page and Sergey Brin famously claimed that advertising and search engines don’t mix.
Now compare that to OpenAI. It launched in 2015, nine years ago, but ChatGPT didn’t arrive until 2022—less than two years ago. Google took over a decade to transform its core business with ads and figure out how to become a profit machine.
Let's practice some intellectual humility and acknowledge that OpenAI still has time to work this out. History shows that even if it takes some time, that's perfectly fine.
Then they went full corporate and their real turning point, came in 2007 with their acquisition of DoubleClick, about 12 years after Larry Page and Sergey Brin famously claimed that advertising and search engines don’t mix.
Now compare that to OpenAI. It launched in 2015, nine years ago, but ChatGPT didn’t arrive until 2022—less than two years ago. Google took over a decade to transform its core business with ads and figure out how to become a profit machine.
Let's practice some intellectual humility and acknowledge that OpenAI still has time to work this out. History shows that even if it takes some time, that's perfectly fine.