In the early days of Google, people believed there could be absolutely no moat in search because competition was just "one click away" and even Google believed this and deeply internalized this into their culture of technological dominance as the only path to survival.
At the beginning of ride sharing, people believed there was absolutely no geographical moat and all riders were just one cheaper ride from switching so better capitalized incumbents could just win a new area by showering the city with discounts. It took Uber billions of dollars to figure out the moats were actually nigh insurmountable as a challenger brand in many countries.
Honestly, with AI, I just instinctively reach for ChatGPT and haven't even bothered trying with any of the others because the results I get from OAI are "good enough". If enough other people are like me, OAI gets order of magnitudes more query volume than the other general purpose LLMs and they can use that data to tweak their algorithms better than anyone else.
Also, current LLMs, the long term user experience is pretty similar to the first time user experience but that seems set to change in the next few generations. I want my LLM over time to understand the style I prefer to be communicated in, learn what media I'm consuming so it knows which references I understand vs those I don't, etc. Getting a brand new LLM familiar enough to me to feel like a long established LLM might be an arduous enough task that people rarely switch.
The problem with ChartGPT is that that dont own any platform. Which means out of the 3 Billion Android + Chrome OS User, and ~1.5B iOS + Mac. They have zero. There only partner is Microsoft with 1.5B Window PC. Considering a lot of people only do work on Windows PC I would argue that personalisation comes from Smartphone more so than PC. Which means Apple and Google holds the key.
It is really unbelievable how much money companies will spend to avoid talking to and thoroughly understanding their users. OpenAI could probably learn a lot from interviewing 200 random people every 6 months and seeing what they use and why, but my guess is they would consider that frivolous.
There's still one thing missing here: the browser. I do not agree with Gruber's analogy that the LLM is the browser. The interface to the LLM is the browser. We have seen some attempts at creating good browsers for LLM but we do not have NetScape, IE/Edge, Chrome, FF, Brave yet. Once we do, you would very easily be jumping between these models, and even letting the browser pick a model for you based on the type of question.
Also companies will be (and are) bundling these subscriptions for you, like Raycast AI, where you pay one monthly sum and get access to «all major models».
They all work the same and each has its own pro's and con's for each model they launch. Even the API's are generic. It's a bit more difficult to lock in 3rd party partners using your API if your API literally is English. It's going to be a race to the bottom where the value in LLMs is the underlying value of the GPU-time they run on plus a few % upmark.
At the beginning of ride sharing, people believed there was absolutely no geographical moat and all riders were just one cheaper ride from switching so better capitalized incumbents could just win a new area by showering the city with discounts. It took Uber billions of dollars to figure out the moats were actually nigh insurmountable as a challenger brand in many countries.
Honestly, with AI, I just instinctively reach for ChatGPT and haven't even bothered trying with any of the others because the results I get from OAI are "good enough". If enough other people are like me, OAI gets order of magnitudes more query volume than the other general purpose LLMs and they can use that data to tweak their algorithms better than anyone else.
Also, current LLMs, the long term user experience is pretty similar to the first time user experience but that seems set to change in the next few generations. I want my LLM over time to understand the style I prefer to be communicated in, learn what media I'm consuming so it knows which references I understand vs those I don't, etc. Getting a brand new LLM familiar enough to me to feel like a long established LLM might be an arduous enough task that people rarely switch.